Melissa Wankiewicz

Most people in a modern workplace are no strangers to using Slack as a primary method of communication. And that’s for good reason: it’s fast, easy, and effective. That is, until it isn’t. As much as Slack can be a convenient way to quickly communicate with your colleagues (near or far), it can just as quickly become a hindrance, and even a source of stress. At Oyster, we rely on Slack a lot as an asynchronous way of communicating with team members...

After salary, benefits are one of the most important deciding factors when it comes to employees accepting a new role. Things like health insurance, time off, remote work allowances, and wellness perks play an important role in employee recruitment, satisfaction, and retention. But when you’re hiring globally, this can get complicated. While a great benefits package helps you stay competitive, statutory and extended benefits differ from country to country, and keeping up with global regulations...

The deadline for the 2020 AODA compliance report may have been extended, but the new reporting deadline of June 30th, 2021 is fast-approaching. Is your business ready? In this blog post, we’ll run through what you need to know before filing your compliance report and a reminder of what’s required to ensure your website is accessible to the 22% of Canadians who identify as having a disability.

Personalization in marketing has come to mean different things to different people. But the one thing we can all agree on is that personalization equals relevancy—relevant messaging, relevant content, and relevant calls-to-action. This guide looks at personalization on a spectrum, ranging from light segmentation to heavily personalized one-to-one outreach.

As a modern content marketer, writing content is only a sliver of what your job actually entails. These days, it’s likely that SEO, blog subscriptions, and content engagement are KPIs that you’re accountable for—and that’s just the tip of the iceberg. This article highlights some ways you can start making a bigger impact with your content today.

As marketers, we often operate under the assumption that the content we want to create is also what our buyers want to see. If there’s a story we like telling, a medium we’re comfortable with, or something that’s easy for us to create, we jump into execution mode without thinking about the people on the receiving end of that content: our buyers. But what if we took a step back and looked at the data? Is the content we’re creating actually what our buyers are looking for?

An employer looking up a potential hire online is nothing new. One of my university professors taught me this lesson the hard way when she went through our class list and pulled up some unlucky students’ Facebook and Twitter profiles on the presenter screen. (Mine were unfortunately included and evaluated by our class). Since then, I’ve thought really strategically about the message I’m sending with everything I post online.

There’s more to SEO than just optimizing your own web properties and content. But like most SEO best practices, earning off-page backlinks is largely a matter of creating high-quality content.

A simple act of kindness can make a world of difference, especially in the context of mental health. In your effort to stop the stigma around mental illness in your workplace, remember to always be kind.